With the rise of plant-based milk, such as almond milk, plant-based milk labeling is in a state of flux.
In the Silk soymilk case, the Court rejected the assertion that consumers would be confused stating that under the challenger’s logic a reasonable consumer might also believe that veggie bacon contains pork, that flourless chocolate cake contains flour, or that e-books are made out of paper.
It is important that brand owners of plant-based alternative milk products stay abreast of the shifting legal landscape.
For more information, read Kathleen Ryan’s article featured in Prepared Foods: https://www.preparedfoods.com/articles/125023-alternative-milk-labeling-leads-to-legal-lashings